AFC EAST -2017 – Bud Light Good Sport Designated Driver Challenge

The Buffalo Bills are this year’s winner of the AFC East Bud Light Good Sport Designated Driver Challenge, which is a competition between three of the AFC East teams: the Buffalo Bills, the Miami Dolphins and the New York Jets. The winner of Bud Light Good Sport Designated Driver Challenge was the AFC East team with the most total points at the end of the 2017 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show support for their favorite team’s responsibility efforts on Facebook and Twitter. 

In 2017, the participating AFC East teams had an impressive number of fans pledge to be designated drivers – 32,995 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when even more fans pledge to be responsible in 2018.

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry games are those games when a competing AFC East team hosts another competing AFC East team. Competing AFC East teams include the Buffalo Bills, the Miami Dolphins and the New York Jets.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
September 10, 2017 Buffalo Bills New York Jets
September 24, 2017 New York Jets Miami Dolphins
October 22, 2017 Miami Dolphins New York Jets
November 2, 2017 New York Jets Buffalo Bills
December 17, 2017 Buffalo Bills Miami Dolphins
December 31, 2017 Miami Dolphins Buffalo Bills
Bills 19005 Points
Dolphins 4390 Points
Jets 3029 Points
DDs / Games Social Total
Buffalo Bills 23,834 x 6 8  1,129 19,005
Miami Dolphins 5,122 x 6 7 4,390
New York Jets 4,039 x 6 8 3,029
Team Stadium Concessions Staffing Distributor
BillsB New Era Field DN_SS_horizontal_white Try-It Distributing
DolphinsB        Hard Rock Stadium Centerplate Eagle Brands
NYJetsB  MetLife Stadium DN_SS_horizontal_white Northern Eagle Beverage

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LII® with the Responsibility Has Its Rewards campaign.

The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2017 regular season.

In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the Bud Light Good Sport Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Bud Light Good Sport Designated Driver Challenge.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following criteria:

  • Be 21 years of age or older
  • Promise not to drink alcohol at the game
  • Provide safe and sober transportation for their group

Fans may only pledge to be designated drivers once per game.