AFC WEST – 2017 – Bud Light Good Sport Designated Driver Challenge

The Kansas City Chiefs are this year’s winner of the AFC West Bud Light Good Sport Designated Driver Challenge, which is a competition between four NFL teams: the Oakland Raiders, the Los Angeles Chargers, the Denver Broncos and the Kansas City Chiefs. The winner of the AFC West Designated Driver Challenge was the NFL team with the most total points at the end of the 2017 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show support for their favorite team’s responsibility efforts on Facebook.

In 2017, the four AFC West teams had an impressive number of fans pledge to be designated drivers – 21,705 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2018. 

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry games are those games when any AFC West team hosts another AFC West team. AFC West teams include the Denver Broncos, the Kansas City Chiefs, the Oakland Raiders and the Los Angeles Chargers.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
September 11, 2017 Denver Broncos Los Angeles Chargers
September 24, 2017 Los Angeles Chargers Kansas City Chiefs
October 1, 2017 Denver Broncos Oakland Raiders
October 15, 2017 Oakland Raiders Los Angeles Chargers
October 19, 2017 Oakland Raiders Kansas City Chiefs
October 22, 2017 Los Angeles Chargers Denver Broncos
October 30, 2017 Kansas City Chiefs Denver Broncos
November 26, 2017 Oakland Raiders Denver Broncos
December 10, 2017 Kansas City Chiefs Oakland Raiders
December 16, 2017 Kansas City Chiefs Los Angeles Chargers
December 31, 2017 Los Angeles Chargers Oakland Raiders
December 31, 2017 Denver Broncos Kansas City Chiefs
Broncos 3214 Points
Chiefs 11428 Points
Raiders 770 Points
Chargers 937 Points
DDs / Games Social Total
BroncosT Denver Broncos 4,321 x 6 8 3,214
ChiefsT Kansas City Chiefs 15,237 x 6 8 11,428
RaidersT Oakland Raiders 898 x 6 7 770
ChargersT Los Angeles Chargers 1,249 x 6 8 937


Team Stadium Concessions Distributor
BroncosB Sports Authority Field at Mile High Centerplate Anheuser-Busch
 ChiefsB Arrowhead Stadium AramarkOnBlack County Beverage
RaidersB Oakland Alameda Coliseum spectrablack A-B Sales of Oakland
ChargersB StubHub Center Levy Anheuser-Busch

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LI® with the Responsibility Has Its Rewards campaign.

The winner of the AFC West Designated Driver Challenge will be the NFL team with the most total points at the end of the 2017 regular season. In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the AFC West Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Bud Light Good Sport Designated Driver Challenge. For each team, the designated driver points will be divided by the number of regular season home games each team plays.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following critera:

  • Be 21 years of age or older
  • Promise not to drink alcohol beverages at the game
  • Provide responsible sober transportation for their group

A fan may only pledge to be a designated driver once per game.