TEAM Coalition Lead for NBA: Brandon Johnson
The Fans Don’t Let Fans Drive Drunk campaign brings the most recognizable drunk driving prevention slogan ever conceived to the world of sports entertainment. Techniques for Effective Alcohol Management (TEAM) Coalition and NBA launched the Responsibility Has Its Rewards (RHIR) campaign in 2005. Fans at NBA arenas who pledge to be responsible fans, promising to drink alcohol responsibly, find a safe ride home and always buckle up, participated in the program. At the end of the season, each club randomly selects one fan from all those who pledged as the Responsible Fan for the Season.
The Responsible Fans for the Season from the teams that compete in the NBA Finals will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is two (2) tickets to the first NBA Finals game played in the home arena of their favorite NBA team.
A First Prize for the RHIR sweepstakes is also awarded. The 28 remaining Responsible Fans for the Season whose teams do not compete in the NBA Finals are qualified to win the first prize. The first prize is a trip to the NBA All-Star Game during the next NBA season. That winner will be chosen randomly from the remaining 28 Responsible Fans for the Season. The All-Star Game® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes are all NBA fans who pledged to be responsible at an NBA arena during the regular season. Entry was also available online or by mail.