TEAM Coalition Lead for NHL: Brandon Johnson
The Fans Don’t Let Fans Drive Drunk campaign brings the most recognizable drunk driving prevention slogan ever conceived to the world of sports entertainment. Techniques for Effective Alcohol Management (TEAM) Coalition and NHL launched the Responsibility Has Its Rewards (RHIR) campaign in 2006. Fans at NHL arenas who pledge to be responsible fans, promising to drink alcohol responsibly, find a safe ride home and always buckle up, participated in the program. At the end of the season, each club randomly selects one fan from all those who pledged as the Responsible Fan for the Season.
The Grand Prize of the Sweepstakes is a trip to the NHL All-Star Game during the next NHL season. The All-Star Game® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary). That winner will be chosen randomly from all the Responsible Fans for the Season from the participating NHL teams.
A First Prize for the RHIR sweepstakes is also awarded. One of the remaining Responsible Fans for the Season will be randomly selected to receive a pair of tickets to a regular season game on the home ice of their favorite NHL team during the next season.
Entrants for the Responsibility Has Its Rewards sweepstakes are all NHL fans who pledged to be responsible at an NHL arena during the regular season. Entry was also available online or by mail.
Brandon Johnson is the TEAM Coalition lead for NHL. You can reach Brandon by email email@example.com or phone 703-472-5064.