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The Buffalo Bills promote responsible drinking and positive fan behavior at New Era Field. The Bills Fan Code of Conduct and the details of the Bills alcohol management plan that appear below ensure that fans have a safe and fun experience.

Partners

Delaware North Companies Sportservice
Bud Light Good Sport
Jani-King
TEAM Coalition
MADD
Pepsi

Policies

Alcohol Service Policies

Age to Check ID:		30 and younger
Max Alcohol Drinks:		2 per person per possession
Max Cup Size:		20 oz
Bottles:		Sold with caps off
Liquor Sold:		Clubs & Suites

Cut-off Policies

Concession Stands:		End of Halftime
Hawkers:		N/A
Clubs/Suites:		90 Minutes After Game Ends
Night Games:		Same as day games, but subject to management’s discretion for individual games.

Tailgating Policies:

Time Lots Open:		All Games – 4 Hours before Kick-off
Time Lots Close:		2 Hours after Kick-off

Text Messaging System:

Fans are encouraged to alert stadium officials of Fan Code of Conduct violations.

Text Number:		69050 “BILLS” + location + issue
Hotline Number:		716-312-8933

Training

TEAM Training is conducted at New Era Field by the Buffalo Bills and Delaware North Sportservice.

2018 Training Profile for all organizations at New Era Field

42 sessions
1,583 employees trained
16 active trainers

The Buffalo Bills and Delaware North Sportservice at New Era Field has consistently won training awards from TEAM Coalition.

	Buffalo Bills	Delaware North Sportservice
2018	Prestigious Achievement 90+% employees certified	Excellent Performer; 500+ employees certified
2017	Prestigious Achievement 90+% employees certified	Championship Performance; 1,000+ employees certified
2016	Prestigious Achievement 90+% employees certified	Championship Performance; 1,000+ employees certified
2015	Prestigious Achievement 90+% employees certified	Championship Performance; 1,000+ employees certified
2014	Prestigious Achievement 90+% employees certified	Championship Performance; 1,000+ employees certified

Fan Outreach

Designated Driver Program History

	Bills	League
2017:	26,386	265,663
2016:	21,487	264,051
2015:	19,985	262,206
2014:	14,284	270,675

The Buffalo Bills encourage fans to participate in the Bud Light Good Sport designated driver program and pledge to be a Good Sport / designated driver on gameday. Guests who are 21 years of age or older can register to pledge to not drink alcoholic beverages at a Bills game, and to provide responsible transportation for all members of their party.

Guests who participate in the Bud Light Good Sport designated driver program will receive a wristband that identifies him/her as a designated driver and a coupon for a free Pepsi product or O’Doul’s. In addition, participants will be entered to win a special prize pack from Bud Light and the Bills as a thank you for being a Good Sport/designated driver! The winner will be announced during the 4th quarter of the game. The prize pack includes:

Budweiser cooler
One Buffalo hoodie
Bills t-shirt
Buffalo Bills Roadside Emergency Kit
Bud Light cozies
Budweiser sunglasses
Budweiser football
2 Budweiser water bottles
Buffalo Bills “One Heart Beats Louder” full-size flag
Passes for the entire group to go onto the field post-game

Guests who pledge will also be registered for the Responsibility Has Its Rewards Sweepstakes and a chance to win a trip to either the Super Bowl or Pro Bowl, courtesy of TEAM Coalition.

Buffalo Bills vs Tennessee Titans at New Era Field, October 7, 2018. Photo by Sara Schmidle

Guests are encouraged to visit any Guest Service Booth or the Bills / Bud Light Good Sport cart, located inside Gates 2 and 7, and on either side of the 300 level to register to win!

Guests can also sign up for our Designated Driver program on the Billevard, at Fan Zone and throughout the

Clubs with any of our Premium Service Ambassadors.

“The positive contributions made by TEAM are far reaching,” said NFL Commissioner Roger Goodell. “Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.”

The Buffalo Bills, in partnership with Designated Drivers of Buffalo, offer an alternative to driving in order to ensure that guests return home safely. Guests who are uncomfortable driving home have access to this unique service by calling (716) 713-7703.

Arrangements can be made prior to a game or on game days. Two representatives from Designated Drivers of Buffalo will meet a guest and their party to drive them home in their own car. This allows guests to return home using a safe method in their own car. For more information, please visit http://www.ddobny.com/

The Buffalo Bills were four-time winners of the NFL Responsibility Bowl in 2014, 2015, 2016 and 2017.

The Buffalo Bills were four-time winners of the Bud Light Good Sport Designated Driver Challenge among AFC East teams in 2014, 2015, 2016 and 2017. This is a League-wide bracket style competition hosted by TEAM coalition that gives teams points for designated driver signups use of their team-specific responsibility hashtag #BillsFansNeverDriveDrunk.

Code

The Buffalo Bills and New Era Field have established a Fan Code of Conduct for all guests that will allow everyone in attendance to enjoy all aspects of events at the stadium. Any violation of these rules could result in immediate ejection from the stadium premises. Our team members will proactively enforce this Code of Conduct that includes the following behaviors deemed inappropriate by Stadium Management:
Interfering with the progress of the game by entering the field area or by throwing objects onto the field Attempting to bring alcoholic beverages into the stadium Intoxication related to excessive consumption of alcoholic beverages Smoking in any area of the stadium Use of foul, disruptive, obscene, offensive, or abusive language or actions Fighting, taunting, threatening remarks or offensive gestures toward other New Era Field guests Sitting in a seat location other than the guest’s ticket location Refusing to show your ticket and/or identification when asked by a stadium team member Scalping or other improper resale of tickets Excessive standing Indecent exposure or undressing Displays of affection not appropriate in a public setting Wearing obscene, offensive, or indecent clothing Conduct that endangers spectators, team members or participants

We value your enthusiasm, but ask that all fans exercise good judgment and observe the Fan Code of Conduct. Please observe the rights of others by displaying proper decorum. Season Ticket Account Holders are responsible for their conduct as well as persons occupying their seats. Violations by either the Season Ticket Holder or anyone occupying the seats will result in having season ticket privileges revoked without reimbursement to the Season Ticket Account Holder and/or the holder of the ticket license, at the discretion of the Buffalo Bills. Should you observe any of the above violations, please contact a stadium team member to report the problem or contact the Game Day Fan Hotline by texting BILLS , followed by your location and issue to 69050 or calling (716) 312-8933.

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