The Fans Don’t Let Fans Drive Drunk campaign brings the most recognizable drunk driving prevention slogan ever conceived to the world of sports entertainment. Techniques for Effective Alcohol Management (TEAM) Coalition and MLB launched the Responsibility Has Its Rewards (RHIR) campaign in 2003. Fans at MLB ballparks who pledge to be designated drivers, promising to not drink alcohol and ensure a safe ride home for their friends and family, participated in the program. At the end of the season, each club randomly selects one fan from all those who pledged as the Designated Driver for the Season.
The Designated Drivers for the Season from the Clubs that compete in World Series will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is two (2) tickets to the first World Series game played in the home ballpark of their favorite MLB Club.
A First Prize for the RHIR sweepstakes is also awarded. The 28 remaining Designated Drivers for the Season whose Clubs do not compete in the World Series are qualified to win the first prize. The first prize is a trip to the MLB All-Star Game during the next MLB season. That winner will be chosen randomly from the remaining 28 Designated Drivers for the Season. The All-Star Game® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes are all MLB fans who pledged to be the designated driver for their friends and family at an MLB ballpark during the regular season. Entry was also available online or by mail.
For the last six seasons, several MLB Clubs have competed in Budweiser Good Sport Designated Driver Challenges. These challenges incorporate competition into the responsibility message. Since TEAM Coalition began engaging sports teams in responsibility challenges, the participating teams have seen a 25% increase in designated driver program participation on average.