The Fans Don’t Let Fans Drive Drunk campaign brings the most recognizable drunk driving prevention slogan ever conceived to the world of sports entertainment. Techniques for Effective Alcohol Management (TEAM) Coalition and MLB launched the Responsibility Has Its Rewards (RHIR) campaign in 2003. Fans at MLB ballparks who pledge to be responsible fans, promising to drink alcohol responsibly, find a safe ride home and always buckle up, participated in the program. At the end of the season, each club randomly selects one fan from all those who pledged as the Responsible Fan for the Season.
The Responsible Fans for the Season from the Clubs that compete in World Series will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is two (2) tickets to the first World Series game played in the home ballpark of their favorite MLB Club.
A First Prize for the RHIR sweepstakes is also awarded. The 28 remaining Responsible Fans for the Season whose Clubs do not compete in the World Series are qualified to win the first prize. The first prize is a trip to the MLB All-Star Game during the next MLB season. That winner will be chosen randomly from the remaining 28 Responsible Fans for the Season. The All-Star Game® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).
Entrants for the Responsibility Has Its Rewards sweepstakes are all MLB fans who pledged to be responsible at an MLB ballpark during the regular season. Entry was also available online or by mail.
For the last seven seasons, several MLB Clubs have competed in Budweiser Good Sport Designated Driver Challenges. These challenges incorporated competition into the responsibility message. Since TEAM Coalition began engaging sports teams in responsibility challenges, the participating teams have seen a 25% increase in designated driver program participation on average.