The Seattle Seahawks are this year’s winner of the NFC West Bud Light Good Sport Designated Driver Challenge, which is a competition between three of the NFC West teams: the Seattle Seahawks, the Arizona Cardinals, and for the first time, the San Francisco 49ers. The winner of Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show support for their favorite team’s responsibility efforts on Facebook. 

In 2015, the three participating NFC West teams had an impressive number of fans pledge to be designated drivers – 29,209 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2016. 

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry games are those games when any NFC West team hosts another NFC West team. NFC West teams include the Seattle Seahawks, the San Francisco 49ers, and the Arizona Cardinals.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
September 25, 2016 Seattle Seahawks San Francisco 49ers
October 6, 2016 San Francisco 49ers Arizona Cardinals
October 23, 2016 Arizona Cardinals Seattle Seahawks
November 13, 2016 Arizona Cardinals San Francisco 49ers
December 24, 2016 Seattle Seahawks Arizona Cardinals
January 1, 2017 San Francisco 49ers Seattle Seahawks
Cardinals 56124 Points
49ers 13536 Points
Seahawks 111900 Points
DDs Social Total
CardinalsT Arizona Cardinals 9,354 x 6  56,124
San Francisco 49ers 2,256 x 6 13,536
SeahawksT Seattle Seahawks 18,650 x 6 111,900
Team Stadium Concessions Distributor
CardinalsB University of Phoenix Stadium     Rojo Hospitality Hensley
49ersB Levi’s Stadium Centerplate M E Fox & Company
SeahawksB CenturyLink Field DN_SS_horizontal_white Anheuser-Busch Sales

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LI® with the Responsibility Has Its Rewards campaign.

The winner of the NFC West Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the NFC West Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the NFC West Designated Driver Challenge.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following critera:

  • Be 21 years of age or older
  • Promise not to drink alcohol beverages at the game
  • Provide responsible sober transportation for their group

A fan may only pledge to be a designated driver once per game.