New Era Field

October 8, 2019

The Stadium Managers Association promote responsible drinking and positive fan behavior at New Era Field. The New Era Field Fan Code of Conduct and the details of the alcohol management plan that appear below ensure that fans have a safe and fun experience.

  • NFL
  • SMA


Age to Check ID:   30 and younger
Max Alcohol Drinks:   2/person/possession
Maximum Cup Size:   20 oz
Bottles:   Sold with caps off
Cans:   Yes
Liquor Sold:   Clubs and Suites


Concession Stands:   End of Halftime
Hawkers:    N/A
Clubs/Suites:   90 minutes after game ends
Night Games:   Same as day games, but subject to management’s discretion per game


  Bills League
2018: 26,747 265,940
2017: 26,386 265,663
2016: 21,487 264,051
2015: 19,985 262,206
2014: 14,284 270,675


The Buffalo Bills encourage fans to participate in the Bud Light Good Sport designated driver program and pledge to be a Good Sport / designated driver on gameday. Guests who are 21 years of age or older can register to pledge to not drink alcoholic beverages at a Bills game, and to provide responsible transportation for all members of their party.  
Guests who participate in the Bud Light Good Sport designated driver program will receive a wristband that identifies him/her as a designated driver and a coupon for a free Pepsi product or O’Doul’s. In addition, participants will be entered to win a special prize pack from Bud Light and the Bills as a thank you for being a Good Sport/designated driver! The winner will be announced during the 4th quarter of the game. The prize pack includes:

  • Budweiser cooler
  • One Buffalo hoodie
  • Bills t-shirt
  • Buffalo Bills Roadside Emergency Kit
  • Bud Light cozies
  • Budweiser sunglasses
  • Budweiser football
  • 2 Budweiser water bottles
  • Buffalo Bills “One Heart Beats Louder” full-size flag
  • Passes for the entire group to go onto the field post-game

Guests who pledge will also be registered for the Responsibility Has Its Rewards Sweepstakes and a chance to win a trip to either the Super Bowl or Pro Bowl, courtesy of TEAM Coalition.


Buffalo Bills vs Tennessee Titans at New Era Field, October 7, 2018. Photo by Sara Schmidle

  Guests are encouraged to visit any Guest Service Booth or the Bills / Bud Light Good Sport cart, located inside Gates 2 and 7, and on either side of the 300 level to register to win!Guests can also sign up for our Designated Driver program on the Billevard, at Fan Zone and throughout the
Clubs with any of our Premium Service Ambassadors.

“The positive contributions made by TEAM are far reaching,” said NFL Commissioner Roger Goodell. “Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.”

The Buffalo Bills, in partnership with Designated Drivers of Buffalo, offer an alternative to driving in order to ensure that guests return home safely. Guests who are uncomfortable driving home have access to this unique service by calling (716) 713-7703.  
Arrangements can be made prior to a game or on game days. Two representatives from Designated Drivers of Buffalo will meet a guest and their party to drive them home in their own car. This allows guests to return home using a safe method in their own car. For more information, please visit


The Buffalo Bills were four-time winners of the NFL Responsibility Bowl in 201420152016 and 2017.

The Buffalo Bills were four-time winners of the Bud Light Good Sport Designated Driver Challenge among AFC East teams in 2014, 20152016 and 2017.  This is a League-wide bracket style competition hosted by TEAM coalition that gives teams points for designated driver signups use of their team-specific responsibility hashtag #BillsFansNeverDriveDrunk.

TEAM Training is conducted at New Era Field by the Buffalo Bills and Delaware North Sportservice.

The Buffalo Bills and Delaware North Sportservice at New Era Field has consistently won training awards from TEAM Coalition.

  Buffalo Bills Delaware North Sportservice
2018 Prestigious Achievement
90+% employees certified
Excellent Performer;
500+ employees certified
2017 Prestigious Achievement
90+% employees certified
Championship Performance;
1,000+ employees certified
2016 Prestigious Achievement
90+% employees certified
Championship Performance;
1,000+ employees certified
2015 Prestigious Achievement
90+% employees certified
Championship Performance;
1,000+ employees certified
2014 Prestigious Achievement
90+% employees certified
Championship Performance;
1,000+ employees certified


The Buffalo Bills and New Era Field have established a Fan Code of Conduct for all guests that will allow everyone in attendance to enjoy all aspects of events at the stadium. Any violation of these rules could result in immediate ejection from the stadium premises. Our team members will proactively enforce this Code of Conduct that includes the following behaviors deemed inappropriate by Stadium Management:  
  • Interfering with the progress of the game by entering the field area or by throwing objects onto the field
  • Attempting to bring alcoholic beverages into the stadium
  • Intoxication related to excessive consumption of alcoholic beverages
  • Smoking in any area of the stadium
  • Use of foul, disruptive, obscene, offensive, or abusive language or actions
  • Fighting, taunting, threatening remarks or offensive gestures toward other New Era Field guests
  • Sitting in a seat location other than the guest’s ticket location
  • Refusing to show your ticket and/or identification when asked by a stadium team member
  • Scalping or other improper resale of tickets
  • Excessive standing
  • Indecent exposure or undressing
  • Displays of affection not appropriate in a public setting
  • Wearing obscene, offensive, or indecent clothing
  • Conduct that endangers spectators, team members or participants
We value your enthusiasm, but ask that all fans exercise good judgment and observe the Fan Code of Conduct. Please observe the rights of others by displaying proper decorum. Season Ticket Account Holders are responsible for their conduct as well as persons occupying their seats. Violations by either the Season Ticket Holder or anyone occupying the seats will result in having season ticket privileges revoked without reimbursement to the Season Ticket Account Holder and/or the holder of the ticket license, at the discretion of the Buffalo Bills. Should you observe any of the above violations, please contact a stadium team member to report the problem or contact the Game Day Fan Hotline by texting BILLS , followed by your location and issue to 69050 or calling (716) 312-8933.