AFC NORTH – 2016 – BROWNS WIN!

The Cleveland Browns are this year’s winner of the AFC North Bud Light Good Sport Designated Driver Challenge, which is a competition between two NFL teams: the Cincinnati Bengals and the Cleveland Browns. The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show their support for their favorite NFL team’s responsibility efforts on Facebook. 

In 2015, both AFC North teams had an impressive number of fans pledge to be designated drivers – 13,092 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2016. 

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry games are those games when the Cincinnati Bengals host the Cleveland Browns and when the Browns host the Bengals.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
October 23, 2016 Cincinnati Bengals Cleveland Browns
December 11, 2016 Cleveland Browns Cincinnati Bengals
Bengals 886 Points
Browns 6245 Points
DDs / Games Social Total
Cincinnati Bengals 1,034 x 6 7 886
Cleveland Browns 8,326 x 6 8 6,245
Team Stadium Concessions Distributor
BengalsB Paul Brown Stadium AramarkOnBlack Heidelberg Distributing
BrownsB FirstEnergy Stadium AramarkOnBlack House of La Rose

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LI® with the Responsibility Has Its Rewards campaign.

The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the Bud Light Good Sport Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Designated Driver Challenge.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following critera:

  • Be 21 years of age or older
  • Promise not to drink alcohol beverages at the game
  • Provide responsible sober transportation for their group

A fan may only pledge to be a designated driver once per game.