Rules

The RESPONSIBILITY BOWL is an NFL league-wide competition encouraging responsible fan behavior with respect to alcohol. The competition raises awareness about existing designated driver programs offered at all 31 NFL stadiums. The competition also includes a social media component. NFL fans who plan ahead to use public transportation, take a taxi or a car service or make other arrangements so that they never drive drunk will help earn points for their favorite NFL team in the RESPONSIBILITY BOWL. 

The RESPONSIBILITY BOWL is a five-round tournament pitting all 32 NFL teams in head-to-head match-ups throughout the season. Teams advance through the rounds by earning points when their fans pledge to be responsible, either by signing up to be designated drivers at the games or by responding to social media posts from the teams and their partners about the competition. 

The RESPONSIBILITY BOWL CHAMPION will be the NFL team with the most points. 

POINTS 

There are several ways for NFL teams to earn points in the RESPONSIBLITY BOWL. All of them require fans to make responsible decisions about alcohol.

POINTS DESCRIPTION
6 In-stadium designated driver sign-ups (normalized by attendance)
1 Facebook shares, posts or comments; Twitter posts or retweets; Instagram posts or regrams about the RESPONSIBILITY BOWL using team-specific hashtags such as #FalconsNeverDriveDrunk, #CardinalsNeverDriveDrunk, #BengalsNeverDriveDrunk, #DolphinsNeverDriveDrunk, etc.

ROUND 1

  • All 32 NFL teams will participate, only 16 will move on to ROUND 2
  • Sum of 2 home preseason games worth of in-stadium designated drivers (normalized by attendance)
  • Sum of social media points earned from noon local time on the day of the first preseason game through noon local time the day after the last preseason game

ROUND 2

  • 16 NFL teams will compete, only 8 will advance to ROUND 3
  • Sum of in-stadium designated drivers (normalized by attendance) divided by the number of home games in weeks 1 through 4 of the regular season
  • Sum of social media points earned from noon local time on the day of the first game of week 1 through noon local time the day after the last game of week 4 of the regular season

ROUND 3

  • The 8 NFL teams with the most responsible fans will enter the round; 4 advance to ROUND 4, the SEMI-FINALS
  • Sum of in-stadium designated drivers (normalized by attendance) divided by the number of home games in weeks 5 through 8 of the regular season
  • Sum of social media points earned from noon local time on the day of the first game of week 5 through noon local time the day after the last game of week 8 of the regular season

ROUND 4 — SEMI-FINALS

  • It’s down to 4 NFL teams; the head-to-head match-ups intensify
  • Total of in-stadium designated drivers (normalized by attendance) for the first week where both teams competing head-to-head have a home game within weeks 9 through 12 of the regular season
  • Sum of social media points earned from noon local time on the Friday before the ROUND 4 GAME through noon local time the day after the ROUND 4 GAME

CHAMPIONSHIP

  • And then there were 2, but there can be only 1 RESPONSIBILITY BOWL CHAMPION
  • Total of in-stadium designated drivers (normalized by attendance) for the first week where both teams competing head-to-head have a home game within weeks 13 through 17 of the regular season
  • Sum of social media points earned from the start of week 13 through noon local time the day after the CHAMPIONSHIP GAME