The Jacksonville Jaguars are this year’s winner of the AFC South Bud Light Good Sport Designated Driver Challenge, which is a competition between four NFL teams: the Houston Texans, the Jacksonville Jaguars, Indianapolis Colts and the Tennessee Titans. The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show their support for their favorite NFL team’s responsibility efforts on Facebook. 

In 2015, all four AFC South teams had impressive numbers of fans pledging to be designated drivers – 30,776 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2016. 

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry games are those games when any AFC South team hosts another AFC South team. AFC South teams include the Houston Texans, the Tennessee Titans,  the Indianapolis Colts and the Jacksonville Jaguars.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
October 2, 2016 Jacksonville Jaguars*London Indianapolis Colts
October 2, 2016 Houston Texans Tennessee Titans
October 16, 2016 Houston Texans Indianapolis Colts
October 23, 2016 Tennessee Titans Indianapolis Colts
October 27, 2016 Tennessee Titans Jacksonville Jaguars
November 13, 2016 Jacksonville Jaguars Houston Texans
November 20, 2016 Indianapolis Colts Tennessee Titans
December 11, 2016 Indianapolis Colts Houston Texans
December 18, 2016 Houston Texans Jacksonville Jaguars
December 24, 2016 Jacksonville Jaguars Tennessee Titans
January 1, 2017 Tennessee Titans Houston Texans
January 1, 2017 Indianapolis Colts Jacksonville Jaguars
Texans 6996 Points
Titans 4918 Points
Jaguars 9729 Points
Colts 2100 Points
DDs / Games Social Total
TexansT Houston Texans 9,328 x 6 8 6,996
TitansT Tennessee Titans 6,557 x 6 8 4,918
JaguarsT Jacksonville Jaguars 11,350 x 6 7 9,729
ColtsT Indianapolis Colts 2,800 x 6 8 2,100
Team Stadium Concessions Staffing Distributor
TexansB NRG Stadium AramarkOnBlack cscblack Silver Eagle
TitansB Nissan Stadium AramarkOnBlack Ajax Turner
ColtsB Lucas Oil Stadium  Centerplate cscblack Zink
JaguarsB EverBank Field DN_SS_horizontal_white S.A.F.E. Management  NORTH FLORIDA

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LI® with the Responsibility Has Its Rewards campaign.

The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the Bud Light Good Sport Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Designated Driver Challenge.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following criteria:

  • Be 21 years of age or older
  • Promise not to drink alcohol beverages at the game
  • Provide responsible sober transportation for their group

A fan may only pledge to be a designated driver once per game.