TEAM Coalition Lead for MLB: Jessica Thurston
Email: jessica@teamcoalition.org
Phone: 919-656-5967
The Fans Don’t Let Fans Drive Drunk campaign brings the most recognizable drunk driving prevention slogan ever conceived to the world of sports entertainment. Techniques for Effective Alcohol Management (TEAM) Coalition and MLB launched the Responsibility Has Its Rewards (RHIR) campaign in 2003. Fans at MLB ballparks who pledge to be responsible fans, promising to drink alcohol responsibly, find a safe ride home and always buckle up, participated in the program. At the end of the season, each club randomly selects one fan from all those who pledged as the Responsible Fan for the Season.
The Responsible Fans for the Season from each MLB Club are rewarded.