AFC SOUTH – COLTS VS JAGUARS – 2016

The Bud Light Good Sport Designated Driver Challenge is a competition between two NFL teams: the Indianapolis Colts and the Jacksonville Jaguars. The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show their support for their favorite NFL team’s responsibility efforts on Facebook. 

In 2015, both AFC South teams had a record number of fans pledge to be designated drivers – 14,327 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2016. 

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry games are those games when the Indianapolis Colts host the Jacksonville Jaguars and when the Jaguars host the Colts.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. By making the pledge to stay sober and ensure a safe ride home from the game for their group, each designated driver earn a touchdown (6 points) for their favorite team in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
October 2, 2016 Jacksonville Jaguars Indianapolis Colts
January 1, 2017 Indianapolis Colts Jacksonville Jaguars
Colts 0 Points
Jaguars 19026 Points
DDs / Games Social Total
ColtsT Indianapolis Colts 0 x 6 2
JaguarsT Jacksonville Jaguars 3,171 x 6 2 19,026
Team Stadium Concessions Staffing Distributor
ColtsB Lucas Oil Stadium  Centerplate   cscblack Zink
JaguarsB EverBank Field Delaware North Sportservice S.A.F.E. Management  NORTH FLORIDA

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LI® with the Responsibility Has Its Rewards campaign.

The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the Bud Light Good Sport Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Bud Light Good Sport Designated Driver Challenge. For each team, the designated driver points will be divided by the number of regular season home games each team plays. The average designated driver point total will be used because the Jacksonville Jaguars will not collect designated driver sign-ups at their home game played at Wembley Stadium in London.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following critera:

  • Be 21 years of age or older
  • Promise not to drink alcohol at the game
  • Provide safe and sober transportation for their group

Fans may only pledge to be designated drivers once per game.