The Bud Light Good Sport Designated Driver Challenge is a competition between two NFL teams: the Indianapolis Colts and the Jacksonville Jaguars. The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show their support for their favorite NFL team’s responsibility efforts on Facebook.
In 2015, both AFC South teams had a record number of fans pledge to be designated drivers – 14,327 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2016.
The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!