Colorado Avalanche

October 15, 2015


The Colorado Avalanche promote responsible drinking and positive fan behavior at Pepsi Center. The Avalanche Fan Code of Conduct and the details of the Avalanche alcohol management plan that appear below ensure that fans have a safe and fun experience.

  • Legends
  • Bud Light
  • Lyft
  • TEAM Coalition


Age to Check ID: 40
Max Alcohol Drinks: 2/person/possession
Maximum Cup Size: 24 oz beer; 7 oz wine; 1 oz liquor
Liquor Sold: Yes


Concession Stands: Start of the 3rd Period
Hawkers: Start of the 3rd Period
Clubs/Suites: 30 minutes after game ends
Night Games: Same as Day Games


  • Text FANSOS to 69050 with their seat location and issue to Pepsi Center personnel or may notify the nearest Pepsi Center staff member of the issue.
    • Your text will be replied to and Event Staff will respond to your seating section. Texting instructions can be seen on the scoreboard and fascia screens around the Arena as well as fixed signage hanging from the corners of the ceiling and also in all bathrooms.
    • Standard texting rates will apply.

TEAM Training is currently conducted at Pepsi Center by Legends Hospitality.

To encourage responsible drinking, Pepsi Center and Legends participate in the Budweiser Good Sport Designated Driver program. The Budweiser Good Sport Designated Driver program promotes responsible consumption of alcoholic beverages. Guests 21 years and older wishing to participate may go to the kiosk located near Section 132 near the First Aid Station.


Designated Driver Program History:

Avalanche:     League:
2017-2018 904      
2016-2017: 1,027     129,493
2015-2016: 1,074     114,836
2014-2015: 1,332     111,207

All Pepsi Center Guests are expected to maintain reasonable and appropriate behavior at all times. Any behavior disregarding the code of conduct as determined by facility management can result in ejection and possible arrest by Denver Police.

Ejected Guests will not receive a refund for their tickets or be compensated in any way. Inappropriate behavior includes, but is not limited to:

  • Standing on chairs/seats/tables/platforms/railings.
  • Drunk, intoxication or disorderly conduct.
  • Fighting or challenging others to fight.
  • Interference with the event or participants of the event in any way.
  • Throwing, tossing or discharging any object.
  • Using profanity and/or other offensive words and gestures.
  • Harassing, taunting or using offensive language against the players, referees, performers, other Guests or staff.
  • Entering a restricted area, seating area or disabled seating platform without the proper ticket.
  • Disturbing other patrons’ enjoyment of the event.
  • Failing to comply with facility personnel.
  • Violating Pepsi Center rules, regulations and policies.
  • Violating any local, state or federal laws.

Pepsi Center management reserves the right to deny entry or eject patrons from the facility including Guests displaying inappropriate behavior, as determined by facility/event management. You can find the complete code of conduct under Security Policy at