New England Patriots

September 24, 2015

The New England Patriots promote responsible drinking and positive fan behavior at Gillette Stadium. The Patriots Fan Code of Conduct and the details of the Patriots alcohol management plan that appear below ensure that fans have a safe and fun experience.

  • HERO Campaign
  • Arbella Insurance
  • TEAM Coalition

TEAM Training is conducted at Gillette Stadium by the New England Patriots/Revolution and TEAM Ops.

Alcohol Service Policies:

Age to Check ID: All Ages
Max Alcohol Drinks: 2/person/possession
Maximum Cup Size: 24 oz
Liquor Sold: Yes

Cut-off Policies:

Concession Stands: 15 Minutes into 3rd Quarter
Hawkers: End of Halftime
Clubs/Suites: 1 Hour after Game Ends
Night Games: Same as day games

Tailgating Policies:

Time Lots Open: All Games – 4 Hours before Kick-off
Prohibited Items: Kegs, funnels, open flames
Permitted Items: Glass and plastic bottles, cans, BBQs

Text Messaging System:

Fans can send a text or call to report Fan Code of Conduct violations.
Text Number: 78247 text keyword “CONDUCT” message
Hotline Number: 508-543-8200

There are 11 locations where Patriots fans can Be a HERO, Be a Designated Driver at Gillette Stadium. Fans can pledge to stay sober and ensure a safe ride home for their friends and family at booths just inside the three main gates, 4 guest services locations on the 100 and 300 levels of the stadium, and at the 4 concierge stands on the club level.

Fans who pledge to be designated drivers receive a complimentary soft drink, a “Be a HERO” wristband, a 10% discount at the Patriots on-line Pro Shop and a chance to be selected as the Designated Driver for the Game. Each week, the Designated Driver for the Game and 3 guests will be awarded with a pregame visit to the field at the next home game.

And at the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season. Four additional winners will receive an autographed Patriots helmet. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.



2019 14,497 234,153
2018 21,002 265,940

As always, the New England Patriots and Gillette Stadium remain committed to creating a safe, comfortable, and enjoyable experience for fans of all ages, both in the stadium and in the parking lots. The New England Patriots and Gillette Stadium officials are proud to support a league-wide initiative by the National Football League to promote fan code of conduct initiatives designed to enhance the experiences for all football fans throughout the NFL.

The Patriots are proud of the progress that has been made at Patriots games since from the early 1990s and hope that publicizing the expectations of fans through this fan code of conduct initiative will only help to further encourage continued improvements. We continue to require all Patriots patrons to take responsibility for their conduct and to ensure that they are not interfering with the enjoyment of others. Fans attending games are required to refrain from the following behaviors:

  • Behavior that is unruly, disruptive, or illegal in nature
  • Intoxication or other signs of alcohol impairment that results in irresponsible behavior
  • Foul or abusive language or obscene gestures
  • Interference with the progress of the game (including throwing snow or objects onto the field)
  • Failing to follow instructions of stadium personnel or law enforcement
  • Verbal or physical harassment of others, including all fans, players, coaches and staff
  • Smoking in areas other than those designated as “smoking areas”
  • Engaging in any of the above code violations in any areas outside Gillette Stadium that are owned or operated by Gillette Stadium or their affiliates
  • Violating the New England Patriots ticketing policies

All ticket holders are responsible for their conduct as well as the conduct of their guests or any other people they allow to use their seats. Event patrons and guests who violate these provisions will be subject to ejection without refund and potential loss of ticket privileges for future games. The New England Patriots, Gillette Stadium and the NFL thank you for adhering to our fan code of conduct.