Detroit Lions

September 24, 2015

The Detroit Lions promote responsible drinking and positive fan behavior at Ford Field. The Lions alcohol management plan ensures that fans have a safe and fun experience.

  • Levy
  • Bud Light
  • Great Lakes Beverages
  • SAFE Management
  • TEAM Coalition

Alcohol Service Policies:

Age to Check ID: 30 and younger
Max Alcohol Drinks: 2/person/ possession
Max Cup Size: 20 oz
Bottles: Sold with caps off
Cans: Sold in suites only
Liquor Sold: Yes

Cut-off Policies:

Concession Stands: End of 3rd Quarter
Hawkers: End of 3rd Quarter
Clubs/Suites: Suites & 1 Bar/Club: 1 Hour after Game Ends;
All Others: End of 3rd Quarter
Night Games: Same as Day Games

Tailgating Policies:

Time Lots Open: 4 Hours before Kick-off
Prohibited Items: Glass containers, kegs, funnels
Permitted Items: Plastic bottles, cans, small BBQs

Text Messaging System:

Fans can send a text or call to report Guest Code of Conduct violations.
Text Number: 78247 text keyword “LIONS” [space] Message

TEAM Training has been conducted at Ford Field since 2008 by Levy, S.A.F.E. Rocket Man and Olympia Entertainment.

Designated Driver Program History



2019: 4,851 234,153
2018: 4,922 265,940
2017: 5,555 265,663
2016: 6,041 264,051
2015: 6,553 262,206
2014: 6,797 270,675

Since 2016, the Detroit Lions have used the Lions app to register fans for the designated driver program. The steps below show how the digital designated driver program on the Lions app works.



Fans who pledge to be designated drivers receive a complimentary soft drink and a chance to be selected as the Designated Driver for the Game. Designated Drivers for the Game are recognized on the stadium video board and receive a Lions jacket.

The Following Guidelines have been established for Guest Behavior:

  • Please restrict movement in the seating area during game action.
  • Sit only in your ticketed seat and show tickets to a Ford Field representative upon request.
  • Never take matters into your own hands. Contact the nearest Ford Field representative if any issue arises or text “LIONS” issue and location to 69050.
  • The following actions may lead to ticket revocation, ejection and/or arrest:
    • Displaying inconsiderate or otherwise inappropriate behavior towards others.
    • Behavior that is unruly, disruptive or illegal in nature.
    • Using foul or abusive language or obscene gestures.
    • Intoxication or other signs of alcohol or substance impairment that results in irresponsible behavior.
    • Interference with the progress of the game including throwing objects onto the field.
    • Violating the no smoking policy.
    • Attempting to access areas without the proper ticket and/or credential, or misuse of tickets and/or credentials.
    • Wearing obscene or indecent clothing.
    • Damaging or destruction to the building or property surrounding Ford Field including the parking areas.
    • Failing to follow the instructions of Ford Field representatives.
    • Verbal or physical harassment of opposing team fans.