Buffalo Bills

The Buffalo Bills promote responsible drinking and positive fan behavior at Highmark Stadium. The Bills Fan Code of Conduct and the details of the Bills alcohol management plan that appear below ensure that fans have a safe and fun experience.

  • Bud Light
  • Legends Global
  • Pepsi
  • TEAM Coalition

Alcohol Service Policies:

Age to Check ID:
30 and younger
Max Alcohol Drinks:
2 per person per possession
Maximum Cup Size:
24 oz
Bottles:
Sold with caps on
Liquor Sold:
Clubs & Suites

Cut-off Policies:

Concession Stands:
End of 3rd Quarter
Hawkers:
N/A
Clubs/Suites:
90 Minutes After Game Ends
Night Games:
Same as day games, but subject to management’s discretion for individual games

Tailgating Policies:

Time Lots Open:
All Games – 4 Hours before Kick-off
Time Lots Close:
2 Hours after Kick-off
Prohibited Items:
Glass containers, kegs, funnels
Permitted Items:
Plastic bottles, cans, small BBQs

Text Messaging System:

Text Number:
716-588-1960 (Share location + issue to alert stadium officials of Fan Code of Conduct violations)
Hotline Number:
716-312-8933 (For reporting or assistance)


TEAM Training is conducted at Highmark Stadium by the Buffalo Bills and Legends Global.

The Buffalo Bills promote responsible fan behavior through the Bud Light Responsible Fan Program. This initiative encourages fans 21 years + to pledge to either be a designated driver, have a designated driver or use Ride Share to prevent drunk driving and maintain a safe gameday atmosphere. Guests over the age of 21 can pledge through the Bills Mobile App to receive one (1) free water at all staffed concession locations.

Once registered, the Responsible Fan Coupon will appear on a guest’s mobile phone in their Bills Wallet. Guests can click Bills Wallet QR Code for the coupon and display at any staffed concession stand.

One winner is selected from those who have pledged by the 4th quarter to receive a $100 Team Store Gift Card & a signed item. Prizes can be picked up at Guest Experience Booth 114.

Responsible Fan Program Total Pledges:

Year
Bills:
League:
2025:
11,198
106,496
2024:
11,802
82,000
2023:
11,496
75,075
2022:
13,648
84,488
2021:
15,713
108,164
2019:
29,423
234,153
2018:
26,747
265,940
2017:
26,386
265,663
2016:
21,487
264,051
2015:
19,985
262,206
2014:
14,284
270,675


The Buffalo Bills and team partners have an unwavering focus on the fans and are committed to providing a safe, clean, comfortable, and enjoyable game day experience inside and outside Highmark Stadium. We strive to promote responsible behavior and make the guest experience family-friendly, memorable, and consistently positive for football fans of all ages.
Any irresponsible conduct will not be tolerated in the stadium parking lots or in Highmark Stadium, and in some cases may result in ejection from the game, revocation of season ticket privileges and/or arrest. Everyone deserves the right to enjoy the excitement and enthusiasm of game days. Please treat all guests with courtesy and respect, including visiting team fans. Our staff will proactively implement the Fan Code of Conduct that includes the following behaviors not tolerated by the NFL and Bills:

  • Attempting to bring alcoholic beverages or other prohibited items into stadium.
  • Excessive standing or unreasonably obstructing the view of other patrons. Spontaneous reactions to plays within the game are expected and encouraged, but your continued standing when most other guests are sitting is not permitted.
  • Failure to follow instructions or show your ticket when asked by team or stadium personnel (includes mobile tix).
  • Failure to comply with stadium health and safety policies, including, but not limited to policies requiring face coverings and requirements to maintain physical distancing.
  • Failure to sit in your ticketed seat location or provide a valid vaccination record.
  • Fighting, foul language or obscene gestures.
  • Failing to retain and present your ticket or vaccination record if requested by a Highmark Stadium Team Member.
  • Inappropriate displays of affection for a public setting.
  • Indecent exposure, obscene clothing, or offensive signs.
  • Interfering with the game (including entering the field or throwing objects onto the field).
  • Intoxication or signs of impairment. Please drink responsibly.
  • Offensive language or obscene gestures concerning a person’s race, ethnicity, color, gender, religion, creed, disability, age, sexual orientation, gender identity/expression or national origin; or to instigate, incite or encourage a confrontation or physical assault.
  • Scalping, improper resale of tickets, misuse of tickets/credentials, illegal merchandise sales
  • Verbal or physical harassment of guests, including visiting team fans. Please be respectful.
  • Violating the No Tobacco Products policy. Highmark Stadium is a tobacco / smoke-free facility.
  • ANY conduct deemed to be inappropriate or dangerous to spectators, participants, or Team Members.