The Buffalo Bills promote responsible drinking and positive fan behavior at Highmark Stadium. The Bills Fan Code of Conduct and the details of the Bills alcohol management plan that appear below ensure that fans have a safe and fun experience.
The Buffalo Bills promote responsible drinking and positive fan behavior at Highmark Stadium. The Bills Fan Code of Conduct and the details of the Bills alcohol management plan that appear below ensure that fans have a safe and fun experience.
The Buffalo Bills promote responsible fan behavior through the Bud Light Responsible Fan Program. This initiative encourages fans 21 years + to pledge to either be a designated driver, have a designated driver or use Ride Share to prevent drunk driving and maintain a safe gameday atmosphere. Guests over the age of 21 can pledge through the Bills Mobile App to receive one (1) free water at all staffed concession locations.
Once registered, the Responsible Fan Coupon will appear on a guest’s mobile phone in their Bills Wallet. Guests can click Bills Wallet QR Code for the coupon and display at any staffed concession stand.
One winner is selected from those who have pledged by the 4th quarter to receive a $100 Team Store Gift Card & a signed item. Prizes can be picked up at Guest Experience Booth 114.