The Colts and Anheuser Busch have teamed up to implement the Bud Light Responsible Fan Program. Fans 21 years of age or older who pledge to enjoy responsibly and have a safe ride plan will receive an email to collect a voucher at guest services for one Ultra Zero, water or soda. Additionally, fans who pledge will also have a chance to win a pair of tickets to the next Colts home game.
The Buffalo Bills encourage fans to participate in the Bud Light Responsibility Has Its Rewards responsible fan program and pledge to be a responsible fan on gameday. Guests who are 21 years of age or older can register to pledge to not drink alcohol beverages at a Bills game, to provide responsible transportation for all members of their party, or to have a safe ride plan if they plan to drink alcohol at the game.
New for the 2021 season, fans can take the pledge online using a mobile device.
Guests who participate will receive a wristband identifying them as a designated driver and a coupon for a free Pepsi product or Budweiser Zero. Participants are entered to win a special prize pack from Bud Light and the Bills (announced in the 4th quarter), including a full-size authentic helmet, four post-game on-field passes, and a $100 Bills Bucks card.
Guests who pledge are also registered for the
Responsibility Has Its Rewards Sweepstakes for a chance to win a trip to the Super Bowl or Pro Bowl, courtesy of TEAM Coalition.
Guests can register at any Guest Service Booth, the Bills / Bud Light Responsibility Has Its Rewards cart (Gates 2 and 7, 300 level), Billevard, Fan Zone, or through Premium Service Ambassadors in the Clubs.
The Buffalo Bills, in partnership with Designated Drivers of Buffalo, offer an alternative to driving: call (716) 713-7703 for safe ride home in your own car (arrangements prior to or on game days).
The Buffalo Bills were four-time winners of the NFL Responsibility Bowl (2014-2017) and four-time winners of the Bud Light Good Sport Designated Driver Challenge among AFC East teams (2014-2017).
Responsible Fan Program Total Pledges:
2024:
11,802
82,000
2023:
11,496
75,075
2022:
13,648
84,488
2021:
15,713
108,164
2019:
29,423
234,153
2018:
26,747
265,940
2017:
26,386
265,663
2016:
21,487
264,051
2015:
19,985
262,206
2014:
14,284
270,675