TEAM Coalition Lead for MLS: Jessica Thurston
Email: jessica@teamcoalition.org
Phone: 919-656-5967
The Fans Don’t Let Fans Drive Drunk campaign brings the most recognizable drunk driving prevention slogan ever conceived to the world of sports entertainment. Techniques for Effective Alcohol Management (TEAM) Coalition and MLS launched the Responsibility Has Its Rewards (RHIR) campaign in 2005. In 2016, a record number of supporters at MLS stadiums pledged to be designated drivers, promising to not drink alcohol and ensure a safe ride home for their friends and family. At the end of the season, each Club randomly selects one fan from all those who pledged as the Responsible Fan for the Season. The Responsible Fans for the Season for the two Clubs that compete in MLS Cup each win two tickets to the game, airfare and hotel accommodations.
A secondary prize drawing awards one Responsible Fan for the Season with a trip to the following year’s MLS All-Star Game including two tickets to the game, airfare and hotel accommodations.