The Milwaukee Brewers promote responsible drinking and positive fan behavior at American Family Field. The Brewers Fan Code of Conduct and the details of the Brewers alcohol management plan that appear below ensure that fans have a safe and fun experience.
TEAM training at American Family Field is conducted by the Milwaukee Brewers.
The Brewers earned a Prestigious Achievement training award in 2019.
As part of our commitment to fan safety, we have partnered with Molson Coors, Pepsi-Cola, Delaware North, TEAM Coalition, and Reef Parking to implement a Designated Driver program at American Family Field. To register, the driver of a vehicle parked in the American Family Field lots must pledge not to consume alcoholic beverages while at American Family Field or in the American Family Field parking lots. The Designated Driver must be at least 21 years of age, have a American Family Field parking receipt or online parking pass for that game, and a valid driver’s license. The driver will receive one coupon for a complimentary soft drink. Participants may register at the Designated Driver kiosk located in the concourse behind Section 120 or at Brewers Guest Relations behind Section 419 from the time American Family Field gates open until one hour after the start of the game.
For your safety, please beware of bats and balls that may enter the seating areas. Guests are allowed to keep any baseball that enters the seating area as a souvenir; however, guests are not allowed to enter the playing area to retrieve balls or otherwise interfere with baseballs in play. Violators of this policy are subject to ejection from American Family Field.