Milwaukee Brewers

The Milwaukee Brewers promote responsible drinking and positive fan behavior at American Family Field. The Brewers Fan Code of Conduct and the details of the Brewers alcohol management plan that appear below ensure that fans have a safe and fun experience.

  • Miller Lite
  • Delaware North Sportservice
  • TEAM Coalition

Alcohol Service Policies:

Age to Check ID:
30
Max Alcohol Drinks:
2/person/possession
Maximum Cup Size:
24 oz
Cans:
Yes
Liquor Sold:
Yes

Cut-off Policies:

Concession Stands:
End of the 7th inning
Hawkers:
End of the 7th inning
Clubs/Suites:
30 min after the game
Night Games:
Same as Day Games

TEAM training at American Family Field is conducted by the Milwaukee Brewers.

The Brewers earned a Prestigious Achievement training award in 2019.

As part of our commitment to fan safety, we have partnered with Molson Coors, Pepsi-Cola, Delaware North, TEAM Coalition, and Reef Parking to implement a Designated Driver program at American Family Field. To register, the driver of a vehicle parked in the American Family Field lots must pledge not to consume alcoholic beverages while at American Family Field or in the American Family Field parking lots. The Designated Driver must be at least 21 years of age, have a American Family Field parking receipt or online parking pass for that game, and a valid driver’s license. The driver will receive one coupon for a complimentary soft drink. Participants may register at the Designated Driver kiosk located in the concourse behind Section 120 or at Brewers Guest Relations behind Section 419 from the time American Family Field gates open until one hour after the start of the game.

2019 Brewers Total:
38,831
2019 League Total:
504,529
2018 Brewers Total:
40,792
2018 League Total:
569,910

The American Family Field Code of Conduct

For your safety, please beware of bats and balls that may enter the seating areas. Guests are allowed to keep any baseball that enters the seating area as a souvenir; however, guests are not allowed to enter the playing area to retrieve balls or otherwise interfere with baseballs in play. Violators of this policy are subject to ejection from American Family Field.

  • Interference with Game
    • Guests may not interfere with the progress of the game or go onto the field.
    • Guests may not interfere with a ball in play.
    • Guests may not throw objects on the field or in the seating areas.
  • Clothing/Body Art
    • Guests may not wear obscene, profane or indecent clothing or display offensive body art.
  • Language/Violence/Conduct
    • Guests may not use foul, profane or abusive language or make obscene gestures.
    • Guests may not conduct themselves in a way that is deemed disorderly, unruly or disruptive to other guests, American Family Field staff and workers, players, coaches or umpires.
    • Guests may not threaten the safety of other guests, American Family Field staff, workers or on-field participants.
    • Guests may not fight or engage in threatening behavior (physical or verbal).
    • The Milwaukee Brewers reserve the right to remove any guest whose failure to adhere to acceptable levels of hygiene impedes the ability of other guests to enjoy the game.
  • Obstructed View
    • Guests may not interfere with the ability of other guests to enjoy the game. Actions that are considered to impede the ability of other guests to enjoy the game include (but are not limited to):
      • Standing or sitting in tunnels or stairs
      • Standing, leaning, or climbing on handrails or railings
      • Standing or resting feet on seats
  • Alcohol/Drugs
    • The Milwaukee Brewers reserve the right to remove any guest from American Family Field who:
      • Appears intoxicated or impaired by alcohol, drugs or other controlled substances
      • Is under the age of 21 and possessing alcoholic beverages
      • Facilitates underage drinking
      • Possesses illegal drugs
  • Tickets
    • Game tickets are revocable licenses. The Milwaukee Brewers reserve the right to remove any guest from American Family Field who:
      • Fails to produce a ticket upon request or who occupies a seat for which they do not hold a ticket
      • Accesses (or attempts to access) any non-public areas of American Family Field or other areas of American Family Field without a proper ticket, pass or credential
      • Misuses tickets, passes or credentials
      • Fails to comply with any specific restriction set forth on any ticket, pass or credential
  • Public Affection
    • Guests may not participate in displays of affection not appropriate in a public, family setting.
  • Weapons/Prohibited Materials
    • Guests may not possess firearms and or other weapons, fireworks or other materials/items deemed hazardous or dangerous by the Milwaukee Brewers.
    • Guests may not use laser pointers, sirens, or other items that may distract or interfere with the play on the field, interfere with the enjoyment of other guests, or interfere with American Family Field staff and workers.
  • Smoking
    • Use of tobacco products in any form, including smokeless tobacco and electronic cigarettes, is prohibited in American Family Field except in designated areas. The Milwaukee Brewers reserve the right to remove any guest from American Family Field who violates American Family Field smoking policies.
  • Emergencies
    • The Milwaukee Brewers reserve the right to remove any guest who fails to comply with any request from the Milwaukee Brewers or law enforcement personnel regarding American Family Field operations or emergency response procedures.
  • Solicitation
    • Guests may not solicit contributions or distribute literature on American Family Field private property.
    • Guests may not trespass, solicit, peddle, loiter, sell or attempt to sell any tickets on American Family Field private property with the exception of the designated American Family FieldTicket Resale Zone (located adjacent to Helfaer Field). Ticket sales inside the Resale Zone must comply with Wisconsin law.
    • Guests may not engage in any type of sales or donation collection activities on American Family Field private property without the prior written consent of the Milwaukee Brewers.
    • Guests may not engage in any commercial activities on American Family Field private property (including but not limited to the display of signage or the offering of product samples) without the prior written consent of the Milwaukee Brewers.
  • Other
    • Guests may not vandalize, damage or otherwise deface any part of American Family Field property.
    • Guests may not use wheeled footwear or skateboards inside American Family Field.
    • Guests must comply with all rules and policies of the Milwaukee Brewers. Visit Brewers.com for more information.