Dallas Cowboys

The Dallas Cowboys promote responsible drinking and positive fan behavior at AT&T Stadium. The Cowboys alcohol management plan and Fan Code of Conduct ensure that fans have a safe and fun experience.

Partners

  • Legends Hospitality
  • BEST Crowd Management
  • Miller Lite
  • MADD
  • TEAM Coalition

Policies

Alcohol Service Policies:

Age to Check ID:
30 and younger
Max Alcohol Drinks:
2/person/possession
Maximum Cup Size:
16 oz
Bottles:
Sold with caps off
Liquor Sold:
Yes (Clubs & Suites)

Cut-off Policies:

Concession Stands:
End of 3rd Quarter
Hawkers:
End of 3rd Quarter
Clubs/Suites/400 Level Bars/Plazas:
1 Hour After Game Ends
Night Games:
Same as Day Games

Tailgating Policies:

Time Lots Open:
4 Hours before Kick-off
Guidelines:
Tailgating spaces are for vehicles and trailers only (one space per vehicle). Tailgating limited to area adjacent to vehicle (max 9 ft wide x 12 ft deep from rear). Grass areas beyond designated spaces are common ground. Tailgating not permitted in certain lots (e.g., Lot 3, portions of Lot 5, Lot 8, Lot 9). Tailgating permitted up to 2 hours after Cowboys/college football games. All guests must follow directions from stadium personnel. Dispose of trash appropriately. Coals in designated containers only.
Prohibited Items/Activities:
Deep fryers/oil-based cooking
Open flame fires (charcoal/gas grills permitted)
Disorderly conduct
Picketing/political campaigning/soliciting
Saving spaces
Weapons/fireworks
Sale of food/beverage/merchandise
Amplified sound systems/loud radios

Guest Text Messaging System:

Text Number:
69050 (Text “STAR” [space] message to report issues, concerns, or request assistance; include location if applicable)
Hotline Number:
817-892-4161 (Call for assistance or further questions)
Details:
Service available during events. Text messages up to 160 characters. Stadium representative responds and dispatches assistance if needed. Standard texting rates apply.

Training

TEAM Training is conducted at AT&T Stadium by the Dallas Cowboys and Stadium People.

Responsibility

There are 8 locations of the Miller Lite designated driver program at AT&T Stadium. Fans who pledge to be designated drivers receive a complimentary water and a chance to be selected as the Designated Driver for the Season. 2 fans selected as Designated Driver for the Season receive a Miller Lite cooler. Pledge online via registration here (or click image in original content).

Responsible Fan Program Total Pledges:

Year
Cowboys:
League:
2024:
1,831
82,000
2023:
1,447
75,075
2022:
1,786
84,488
2021:
1,366
108,164
2019:
5,226
234,153
2018:
2,145
265,940

Code of Conduct

AT&T Stadium Management is committed to creating a safe, comfortable and enjoyable experience for our guests. Our staff will proactively support an environment free from the following behaviors:

  • Abusive, foul or disruptive language and obscene gestures.
  • Intoxication or other signs of impairment related to alcohol consumption.
  • Fighting, taunting or threatening remarks or gestures.
  • Sitting in a location other than the guest’s ticketed seat.
  • Displays of affection not appropriate in a public setting.
  • Obscene or indecent clothing.
  • Any disruption to the progress of the event by the guest’s actions, i.e. prolonged standing (standing when other fans in the section are seated).

Continuing inappropriate behavior may result in the guest having his/her tickets revoked, being ejected from the stadium or arrested by police. All Season Ticket Holders are responsible for their conduct as well as the conduct of their guests and/or persons using their tickets.
Guests are encouraged to report issues and concerns to a nearby event staff member, calling the Guests Services hotline at (817) 892-4161 or using our Guest Text Messaging Service by texting to 69050, type the word STAR followed by a space and your message.

Fans Don't Let Fans Drive Drunk